Leading with impact
Leading with impact
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Experienced digital-native marketing leader with a customer-centric approach, adept at guiding customers through the entire journey. Holding leadership positions, I've spearheaded transformative initiatives, driving scalability and impactful results across diverse industries including Fem Tech, Retail, Sport and Media. Proficient in market planning, strategic digital execution, performance marketing, and adept at implementing top-tier marketing technology stacks. A dedicated professional passionate about cultivating digitally disruptive teams and elevating them to peak performance. I have delivered keynote's for many leading industry events, eg Salesforce DreamForce, Moveable Ink & Airship events.
Work Experience
Flo
VP Customer Marketing | November 2022 - April 2023
Leading the team to drive growth and engagement for Flo across Product Marketing, Growth Marketing and Customer Support.
Marketing Consultant & Advisor | April 2021 – October 2022
Offered Fractional/interim marketing leadership and consultancy services to startups and scale-ups in the e-commerce & education sectors.
Gymshark
Head of CRM (Advisor/contract role) March 2021 - March 2022
leading customer strategy and engagement campaigns.
DAZN
VP Customer Marketing, | May 2015 - February 2020
leading all customer marketing initiatives globally to drive engagement, reduce churn, and facilitate expansion and growth.
Perform Group
Head of Marketing (Agency) | February 2011 - September 2015
leading all marketing initiatives globally to drive revenue growth.
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